Chinese telecommunication and networking equipment manufacturer, Huawei has announced the launch of the first 4K Ultra-High Definition (Ultra-HD) TV service in the Middle East & Africa (MEA) in partnership with telecom service provider, Etisalat.
This partnership presents viewers with a 4K experience of 3840 x 2160 pixels, approximately four times higher definition than full HD. The 4K experience promises superior image quality without distortion or loss of quality on big screens.
With 4K technology, colors are also more vivid and varied, with the image so sharp that users can see details not visible in standard definition, HD or even full-HD standards.
“This cooperation is a great opportunity to serve Etisalat’s customers who are looking for immersive and engaging video experiences. We believe that the mix of Etisalat and Huawei innovations in the 4K realm will ultimately provide the best services to customers in the region,” General Manager of Huawei UAE, Peng Xiongji said in a press release.
The service will be available exclusively for Etisalat’s eLife customers in the UAE starting first quarter of 2016, bringing the ultimate video experience to homes in the UAE.
Etisalat’s eLife customers will enjoy access to a bespoke 4K Ultra-HD TV channel and rich video-on-demand (VOD) through Etisalat’s new 4K set-top box.
At the ‘Ultra-Broadband Summit 2015’ hosted in UAE early last year, industry experts recognized that the MENA region has a tradition of high content consumption and is currently growing at a faster rate than almost any other emerging market in the world.
This presents huge business opportunities for telecom operators, content aggregators, and solution providers alike, and it is in view of this that Huawei and Etisalat have partnered unlock these opportunities, thereby ensuring 4K content becomes the mainstream video format in the region.
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