A recent rapid survey to get insights into mobile gambling among youths in Sub-Saharan Africa has shown that Kenyan youths spend more money on sports betting (about US$50) per month.
Their counterparts in other countries spend less than US$50 a month and most bet only once a month. Kenyan youths spend a large chunk on football bets and most haven’t won more than US$50.
The survey has some other interesting findings. They’ve been broken down into gambling frequency, sports betting and mobile usage, and bulleted below.
1. Gambling frequency
– 54% of youths surveyed have tried their hand at gambling.
– Kenya has the highest number of youth who have participated in gambling or betting in the past at 76% followed by Uganda at 57%. Ghana has the least number at 42%.
– The frequency of gambling is highest among Kenyans compared to their fellow Africans. Whilst the rest bet mostly once a month, a majority of Kenyans bet once a week.
2. Sports betting
– Among the most popular gambling options, football betting reigns in all
other countries except in South Africa.
other countries except in South Africa.
– In South Africa, lotteries are a more preferred gambling choice compared to football, casino, racing and poker.
– Kenyan youths bet the most with 79% of bets placed on football matches.
3. Mobile usage
– 75% of those who bet do so using their mobile phones with Kenya having the highest number of mobile usage for gambling at 96%.
– South Africa, though having the highest rate of mobile penetration in
Africa, has the lowest usage of the mobile for gambling at 48%.
Africa, has the lowest usage of the mobile for gambling at 48%.
“Mobile phones have become the African Las Vegas. Football betting and the popularity of English football leagues continue to grow in a
symbiotic way with a growing youth population that continues to be
defined by its uptake of technology,” the report stated.
symbiotic way with a growing youth population that continues to be
defined by its uptake of technology,” the report stated.
It added, “Although the stakes are not yet high, all the signs are there of a steady and unfettered domination of sports entertainment and gambling in sub-Saharan Africa.”
The rapid survey was conducted by GeoPoll in March 2017 among 3,879 youth in Kenya, Uganda, South Africa, Ghana, Nigeria and Tanzania using its mobile app.
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